EVERY CANDLE COUNTS

INTEGRATED AD CAMPAIGN | OOH/PRINT/BROADCAST

Remember when your
birthday was magical?

Earning trust is the goal with a little-known non-profit. Our challenge was to grab the viewer's attention and quickly relay the organization's story. Working closely with a team of two copywriters we developed two video spots, print ads, out of home ads, and a social media campaign to accomplish our goal. Feeling special and important can make a difference in a child’s life. Our objective of this campaign was to spark new donations and awareness of this important organization.

CLIENT

Birthday Wishes

ROLE

art director | designer

DETAILS

Birthday Wishes® is a non-profit organization which has a simple mission: "to provide birthday parties for children affected by homelessness throughout New England." The program gives a sense of normalcy to kids faced with unusual situations.

Donate now.

Taking potential donors back to their childhood, was a creative approach to tell the story in a positive way.

Our goal, derived from the creative brief, was to create awareness of the organization and to drive donations. The primary objective was to convey the authenticity of the program, with “Thank You” notes created by kids who received the benefits of the program.