ROLES

art director | designer

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DETAILS
At CSPS I was occasionally called on to design covers and cover promotions for various publications. Sometimes the promotion objective was simple, like creating awareness of an event, subscription renewal, or ancillary product.

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Cover wrap promotions were always accompanied by detailed creative briefs, which I helped write, with target audience, projected results, and objectives. The cover wraps offered new valuable promotion space and easily caught the reader's attention as they opened up the magazine.

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